Our Story

After graduating from college last 2011 with a degree in Nursing, the founder applied as a Brand Associate under a well known shoe company while waiting for her nursing license. During a short stint with the brand, she was able to immerse herself in the fashion business industry where she learned the different skills needed - from marketing, purchasing to designing and store operations all in one year under the direct supervision and training of the CEO. Through countless research and trial and error, the founder was able to find a local shoe-maker that has the eye and craftsmanship to produce the now signature Purple Sole designs. Having a mentor who gave her guidance has paved my way in creating the need to produce better quality shoes that every Filipino woman can use all day, everyday without sacrificing comfort over style.